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In This Article
Yearly, Zillow releases its checklist of the high U.S. housing markets for 2025 primarily based on projected dwelling worth development, job traits, and purchaser competitors. For conventional actual property buyers, these cities may seem to be gold mines. However for short-term rental (STR) buyers, the questions are totally completely different:
Are STRs authorized and sustainable in these cities?
Will demand maintain sturdy regardless of regulation dangers?
Are you able to truly generate optimistic money circulation, or will dwelling costs eat your earnings?
A lot of Zillow’s picks aren’t trip rental sizzling spots—they’re rising, high-demand residential markets the place rules, taxes, and competitors can complicate STR investing. So, do any of them work for STRs?
How Zillow Selected These Markets
Zillow’s 2025 hottest markets had been ranked primarily based on:
Residence worth development: Projected appreciation for 2025
Proprietor-occupied family development: Extra everlasting residents transferring in
Job development vs. new development: Demand for housing outpacing new builds
Velocity of dwelling gross sales: Markets the place properties promote the quickest
These components sign sturdy dwelling appreciation and purchaser demand, which is great for home flippers or long-term landlords.
Nonetheless, STRs’ success depends on totally various factors: occupancy charges, seasonality, authorized restrictions, and affordability. We use information from AirDNA and Zillow (information from March 13, 2025) to develop our rating system and evaluate it to different markets.
I consult with a “regulation overview,” which hyperlinks to every respective metropolis’s on-line regulation data and offers my overview of how strict its rules could also be in contrast to these of different markets.
Gentle = STR-friendly: A easy allow is the very best regulation.
Reasonable = Proceed with warning: You are able to do STRs, nevertheless it turns into harder with cap limits, permits, and restrictions, and it may swap at any second.
Heavy = Sturdy opposition to STRs: Greater charges and extra necessities to be allowed to function.
With out any additional ado, right here’s a breakdown of Zillow’s high 10 markets and their viability as STRs.
Buffalo, NY
Market efficiency metrics:
AirDNA rating: 41/100 (Low)
Annual income (AR): $29,500 (+11% YOY)
Common day by day fee (ADR): $186.5
Occupancy fee: 51%
RevPAR: $99 (+10% YOY)
Energetic listings: 1,273 (+5% YOY)
Zillow median dwelling worth: $224,133 (+5.5% YOY)
Yield: 14.3%
Regulation overview: Reasonable
Execs:
Potential fallback plan: Might work as a long-term rental if STR fails.
Vacationer demand: Proximity to Niagara Falls offers some demand.
Affordability: Residence costs are cheap, with a stable yield of 14.3%.
Cons:
Seasonality: Doubtless impacted by colder months, lowering occupancy.
Regulatory hurdles: Allow necessities and registration add friction for buyers.
Booming market: As certainly one of Zillow’s high markets, competitors is rising.
Closing verdict: C+
Buffalo presents reasonable STR potential resulting from its cheap dwelling costs and yield, however regulatory constraints and seasonality dangers maintain it again. It might work higher as a hybrid STR plus mid-term rental (MTR) technique catering to touring professionals, nurses, or faculty renters.
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Indianapolis, IN
Market efficiency metrics:
AirDNA market rating: 83/100 (Good)
Annual income (AR): $28.7K (+12% YOY)
Occupancy fee: 48% (+1% YOY)
Common day by day fee (ADR): $200.57 (+11% YOY)
RevPAR: $98.58 (+13% YOY)
Energetic listings: 4,026 (+22% YOY)
Zillow median dwelling worth: $222,887 (+3.6% YOY)
Regulation overview: Excessive
Execs:
Excessive investability AirDNA rating (77): Sturdy market fundamentals for actual property funding. This metric compares the price of properties utilizing Zillow dwelling worth information to the typical earnings of full-time short-term leases on Airbnb and Vrbo.
Income development (92): One of many highest-growing income markets. We calculate this by wanting on the change in year-over-year RevPAR for properties that acquired bookings in each intervals.
ADR enhance (+11% YOY): Day by day charges are rising, suggesting extra substantial host pricing energy.
Cons:
Oversaturation threat: Listings grew 22% YOY, that means competitors may outpace demand.
Tourism drawbacks: No standout vacationer sights that drive year-round demand except you’re a race automobile fanatic.
Closing verdict: C-
Indianapolis has sturdy funding fundamentals and income development, however sturdy itemizing development and weak tourism enchantment make STRs a high-risk play. The market may change into oversaturated, making occupancy and pricing unstable. This market is finest fitted to mid-term leases (MTRs) focusing on touring professionals, sports activities occasions, and conventions.
Windfall, RI
Market efficiency metrics:
AirDNA market rating: 21/100 (Weak)
Annual income (AR): $47.4K (+5% YOY)
Occupancy fee: 59%
Common day by day fee (ADR): $314.50 (-1% YOY)
RevPAR: $189.69 (+3% YOY)
Energetic listings: 2,016 (+4% YOY)
Zillow median dwelling worth: $403,947 (+6.3% YOY)
Regulation overview: Excessive restrictions and zoning limitations
Regulation overview: Reasonable to excessive
Execs:
Excessive income potential: One of many highest ADRs on this rating ($314.50) and stable annual income ($47.4K).
Rising rental demand: Occupancy charges are increased than many different cities on this checklist.
Cons:
Excessive dwelling costs: The median dwelling worth of $403K makes producing sturdy STR money circulation tough.
Regulatory limitations: Strict owner-occupancy guidelines and zoning limits on multifamily STRs.
Seasonality and competitors: Demand fluctuates exterior of summer time and educational seasons, making year-round bookings inconsistent.
Closing verdict: D+
Windfall provides sturdy income potential for the correct property kind, however the excessive value of entry, regulatory complexity, and seasonal fluctuations make it a dangerous STR funding. Traders would want a waterfront or luxurious itemizing in a primary location to make STRs viable right here. For many, the limitations to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) focusing on faculty college students, professors, or company vacationers could also be a greater possibility on this space.
Hartford, CT
Market efficiency metrics:
AirDNA market rating: 90/100 (Sturdy)
Annual income (AR): $26.5K (+10% YOY)
Occupancy fee: 55% (+6% YOY)
Common day by day fee (ADR): $166.64 (+3% YOY)
RevPAR: $93.76 (+9% YOY)
Energetic listings: 939 (+17% YOY)
Zillow median dwelling worth: $179,170 (+8.2% YOY)
Yield: 14.7% (Good)
Regulation overview: Excessive
Execs:
Excessive AirDNA market rating (90): Signifies sturdy demand, income development, and funding potential.
Low dwelling costs: In comparison with different STR markets, resulting in stable money circulation potential.
Annual income: For a low-cost market, it checks out, and the 14.7% yield is a powerful return on funding.
Cons:
Listings enhance: At 17% yr over yr, this might sign oversaturation within the close to future.
Regulatory tightening: STRs will change into dearer, particularly with licensing charges, zoning permits, and insurance coverage necessities.
Closing Verdict: C+
Hartford provides respectable STR money circulation, sturdy appreciation potential, and a rising rental market, however incoming rules may make it extra expensive and difficult to function legally. Traders have to be diligent about zoning, permits, and compliance to keep away from fines or operational shutdowns.
Given the rising competitors and the potential for extra restrictions, buyers ought to fastidiously weigh long-term STR viability earlier than getting into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and college students could also be a safer, extra secure possibility on this market.
Philadelphia, PA
Market efficiency metrics:
AirDNA market rating: 70/100 (Reasonable)
Annual income (AR): $28.6K (+15% YOY)
Occupancy fee: 54% (+6% YOY)
Common day by day fee (ADR): $172.70 (+9% YOY)
RevPAR: $95.29 (+16% YOY)
Energetic listings: 6,747 (+3% YOY)
Zillow median dwelling worth: $218,590 (+3.9% YOY)
Yield: 13.2% (First rate)
Regulation overview: Reasonable to excessive
Execs:
Above-average tourism demand: Constant year-round bookings pushed by historical past, sports activities, enterprise journey, and important occasions.
Sturdy income development: Annual income is up 15% yearly, and RevPAR is growing by 16%.
Cons:
6,747 energetic listings: Up 3% YOY, making it more durable for brand new hosts to face out.
Difficult allow course of: A number of licenses and zoning approvals.
Closing Verdict: C+
Philadelphia’s short-term rental market provides sturdy income potential however comes with heavy competitors, strict rules, and tax burdens. Distinctive, high-end, and experience-driven properties have the most effective likelihood of success, whereas common listings battle to face out.
Traders Philadelphia should be ready to navigate zoning, permits, and compliance hurdles. The lodge tax and metropolis enforcement of rules add prices and dangers, making this a greater marketplace for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.
St. Louis, MO
Market efficiency metrics:
AirDNA market rating: 71/100 (Reasonable)
Annual income (AR): $29K (+7% YOY)
Occupancy fee: 54% (+5% YOY)
Common day by day fee (ADR): $176.81 (+2% YOY)
RevPAR: $98.10 (+7% YOY)
Energetic listings: 3,325 (-9% YOY)
Zillow median dwelling worth: $173,661 (+2.4% YOY)
Yield: 16.8% (Probably the greatest)
Regulation overview: Reasonable
Execs:
Excessive STR yields: These are at 16.8%, because of inexpensive dwelling costs and substantial rental earnings.
Listings decline: This quantity went down 9% YoY, indicating a possible discount in competitors as new rules take impact.
Cons:
New rules: Might gradual STR funding, significantly for non-owner-occupied properties.
Two-night minimal keep requirement: This might restrict flexibility and cut back bookings from one-night enterprise vacationers in some areas.
Closing Verdict: B-
St. Louis has been a top-tier money circulation marketplace for STR buyers, with low dwelling costs, excessive rental yields, and regular demand. Nonetheless, new rules may make it more durable for buyers to enter and function profitably in the long term.
St. Louis stays among the best markets for STR money circulation. Nonetheless, buyers ought to intently watch regulatory developments and guarantee their STRs adjust to new allowing and enforcement measures. Those that navigate the brand new guidelines may nonetheless see sturdy returns, however non-owner-occupied STRs will face growing restrictions.
Charlotte, NC
Market efficiency metrics:
AirDNA market rating: 92/100 (Sturdy)
Annual income (AR): $32.1K (+14% YOY)
Occupancy fee: 55% (+10% YOY)
Common day by day fee (ADR): $195.07 (+5% YOY)
RevPAR: $109.82 (+15% YOY)
Energetic listings: 4,625 (+2% YOY)
Zillow median dwelling worth: $393,531 (+0.9% YOY)
Yield: 8% (Low)
Regulation overview: Reasonable to excessive
Execs:
Excessive income development: Annual income is up 14% YoY, and RevPAR is rising by 15%.
Occupancy fee: Rising, suggesting sturdy demand.
Rising tourism and enterprise journey: Pushed by Charlotte’s monetary sector, sports activities groups, and occasions.
Cons:
Residence costs: Producing sturdy STR money circulation is difficult.
Low yield (8%): Traders could battle to interrupt even, particularly with mortgage prices.
Closing Verdict: B-
Charlotte provides rising STR income development and powerful demand, however excessive dwelling costs and low yield make it tough for many buyers to attain sturdy money circulation. The market favors luxurious, high-end STRs with distinctive facilities, whereas commonplace listings could battle with profitability.
For buyers contemplating Charlotte, remember to consider taxes, zoning restrictions, and residential costs earlier than getting into the market. Mid-term leases (MTRs) focusing on enterprise professionals, medical vacationers, and company relocations could present a extra secure different on this rising metropolis.
Kansas Metropolis, MO
Market efficiency metrics:
AirDNA market rating: 98/100 (Wonderful)
Annual income (AR): $35.9K (+20% YOY)
Occupancy fee: 57% (+9% YOY)
Common day by day fee (ADR): $206.41 (+11% YOY)
RevPAR: $120.25 (+20% YOY)
Energetic listings: 2,668 (-5% YOY)
Zillow median dwelling worth: $236,159 (+3.1% YOY)
Yield: 15.3% (Sturdy)
Regulation overview: Reasonable
Execs:
Excessive income potential: Annual income is up 20% yr over yr, and RevPAR can also be growing 20%—one of many strongest development charges on this checklist.
Demand growing: Occupancy is up 9% YOY, suggesting a wholesome short-term rental market.
Constant tourism: Sturdy native sports activities, music, and meals scene.
Cons:
Kansas Metropolis is growing STR oversight, and rules could tighten additional.
Zoning legal guidelines: Notably in residential areas with STR limitations.
Closing Verdict: B
Kansas Metropolis stays one of many strongest STR markets on this checklist. It’s inexpensive, has excessive income potential, and has a powerful yield. The mix of rising occupancy, sturdy income development, and declining energetic listings makes it a pretty funding alternative.
Nonetheless, potential regulatory shifts and growing metropolis oversight imply buyers should keep knowledgeable and guarantee compliance to keep away from expensive fines or shutdowns. Those that safe the correct property in a positive zoning space may see substantial long-term success, however new buyers ought to fastidiously consider neighborhood rules earlier than shopping for.
Richmond, VA
Market efficiency metrics:
AirDNA market rating: 89/100 (Sturdy)
Annual income (AR): $29.3K (+9% YOY)
Occupancy fee: 57% (+5% YOY)
Common day by day fee (ADR): $173.70 (+3% YOY)
RevPAR: $100.32 (+8% YOY)
Energetic listings: 1,579 (+7% YOY)
Zillow median dwelling worth: $355,189 (+3.8% YOY)
Yield: 8% (Low)
Regulation overview: Reasonable
Execs:
Sturdy STR demand: Excessive occupancy (57%) and rising income (+9% YOY).
Excessive tourism and rental demand: A rising arts, meals, and historical past scene brings guests year-round.
Cons
Residence costs: Limiting money circulation potential and making it tough to attain sturdy ROI.
Low yield (8%): Most buyers will battle to attain sturdy short-term returns.
Strict owner-occupied guidelines: In residential zones, it’s powerful for full-time buyers to function STRs.
Closing Verdict: C+
Richmond provides sturdy rental demand, secure occupancy, and rising income, however low money circulation, strict zoning legal guidelines, and excessive allow prices make STR investing tough.
STRs solely make sense for owner-occupied hosts or buyers focusing on nonresidential zones, the place there may be extra flexibility. As a result of zoning restrictions on multifamily buildings, Richmond is a troublesome market to develop in for these seeking to scale STRs.
General, Richmond is best fitted to mid-term leases (MTRs) focusing on enterprise vacationers, college students, and distant employees fairly than short-term trip leases. Traders ought to fastidiously consider compliance prices earlier than getting into this market.
Salt Lake Metropolis, UT
Market efficiency metrics:
AirDNA market rating: 31/100 (Weak)
Annual income (AR): $36K (+3% YOY)
Occupancy fee: 61% (+1% YOY)
Common day by day fee (ADR): $205.03 (+1% YOY)
RevPAR: $119.57 (+2% YOY)
Energetic listings: 4,740 (+4% YOY)
Zillow median dwelling worth: $559,027 (+2.7% YOY)
Yield: 6% (Low)
Regulation overview: Excessive
Execs:
Sturdy occupancy fee (61%): Demand exists, significantly from outside tourism and ski season guests.
ADR is excessive: Serving to enhance general income potential.
Cons:
Residence costs: A median worth of $559,027 makes it tough to attain optimistic money circulation.
STRs are solely allowed in business and mixed-use zones, considerably limiting out there stock for STR buyers.
Closing Verdict: D+
Salt Lake Metropolis’s short-term rental market is without doubt one of the riskiest on this checklist resulting from zoning restrictions, excessive dwelling costs, and the looming menace of a statewide ban on STRs. Whereas occupancy charges and day by day income are respectable, limitations to entry are steep, and authorized dangers may make STR investments unsustainable in the long term.
Closing Rating of Zillow’s STR Markets for 2025
Kansas Metropolis, MO: B
St. Louis, MO: B-
Charlotte, NC: B-
Buffalo, NY: C+
Philadelphia, PA: C+
Hartford, CT: C+
Richmond, VA: C+
Indianapolis, IN: C-
Windfall, RI: D+
Salt Lake Metropolis, UT: D+
Ought to You Spend money on These STR Markets?
If you happen to’re new to STRs, I don’t advocate investing in any of those cities except:
You absolutely perceive native STR rules and might navigate permits.
You purchase an unrestricted property that isn’t susceptible to future bans.
You already know the market effectively and have a backup LTR plan.
I all the time favor correct trip rental locations over cities like these. However if you would like an exit technique, excessive LTR demand and appreciation may be sturdy outs.
Closing Ideas
Laws matter greater than income potential. STR-friendly trip cities are likely to beat oversaturated metro markets. Select correctly.
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Garrett Brown
Brief-Time period Rental Skilled & Content material Creator
BiggerPockets
Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.
In This Article
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