15% ROI, 5% down loans!”,”body”:”3.99% rate, 5% down! Access the BEST deals in the US at below market prices! 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Airbnb not too long ago unveiled its record of the prime 25 trending locations worldwide for 2025, and solely 4 U.S. cities made the reduce. This was a shocking reveal, contemplating the same old dominance of American journey sizzling spots.
Whereas these 4 cities grabbed the highlight, an honorary point out goes to Jacksonville, Florida, featured in related lists that Airbnb launched. This surprising illustration highlights rising alternatives in short-term rental (STR) markets. However are you able to guess which 4 U.S. cities made the record?
Let’s play slightly sport. *Cue Jeopardy music*
Alright, let’s pull again the curtain. The not-so-expected U.S.-based stars of the Airbnb 2025 trending locations record are:
1. Inexperienced Bay, Wisconsin
The Cheesehead Capital has earned its spot within the highlight—however not for the explanations you may assume. Internet hosting the NFL draft in 2025 is an enormous deal for Inexperienced Bay, bringing an inflow of vacationers and media consideration to this usually quiet metropolis.
Whereas it’s higher identified for diehard Packers followers and cheese curds, Inexperienced Bay’s short-term rental market reveals shocking potential for buyers who time it proper.
Right here’s a snapshot of Inexperienced Bay’s STR stats:
AirDNA market rating: 21
Estimated annual income: $39,000
Common every day price (ADR): $323.42
Occupancy price: 42%
Income per accessible room (RevPAR): $139.81
Whereas Inexperienced Bay’s occupancy price could seem low, the excessive ADR displays town’s enchantment throughout key occasions, like Packers video games and the upcoming NFL draft. This market could possibly be all about seasonal spikes for buyers—the proper property in the proper location might flip a revenue with savvy pricing methods.
2. Charleston, South Carolina
Ah, Charleston. This Southern gem may appear much less shocking with its cobblestone streets, charming pastel homes, and shrimp and grits that might qualify as emotional assist meals. Nonetheless, it’s fascinating to see it highlighted on Airbnb’s trending record. Charleston has lengthy been a favourite of vacationers, however its short-term rental market continues to outperform expectations.
Charleston’s key STR metrics embody:
AirDNA market rating: 92
Estimated annual income: $91,100
ADR: $467.01
Occupancy price: 64%
RevPAR: $309.82
These numbers verify why Charleston is without doubt one of the highest-ranked markets on AirDNA. With a stellar market rating and an ADR that ranks among the many finest within the nation, Charleston delivers constant returns for STR hosts. It’s proof that allure and historical past by no means exit of fashion.
3. Baton Rouge, Louisiana
Welcome to New Orleans’ underrated sibling: Baton Rouge. Much less Bourbon Avenue chaos, extra crawfish boils, and genuine Louisiana tradition, Baton Rouge is carving out a distinct segment as a quieter, extra inexpensive different to NOLA—and Airbnb has taken discover.
Right here’s how Baton Rouge’s STR market stacks up:
AirDNA market rating: 65
Estimated annual income: $24,800
ADR: $183.91
Occupancy price: 44%
RevPAR: $82.59
Whereas the income numbers might not be as flashy as Charleston’s, Baton Rouge has a singular benefit: affordability. Traders can enter this market at a decrease value, and with a little bit of creativity and technique, they will capitalize on its regular demand for short-term stays.
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4. Houston, Texas
Lastly, we come to my hometown. Houston has handled town’s current short-term rental allowing crackdown, however continues to be a trending sizzling spot nationwide for guests and occasions. Whereas these laws are inflicting complications for some, they’re additionally creating alternatives for devoted hosts keen to function responsibly and adapt to the altering panorama.
Houston’s STR metrics reveal a market that rewards cautious deal evaluation:
AirDNA market rating: 79
Estimated annual income: $30,900
ADR: $201.19
Occupancy price: 52%
RevPAR: $106.61
Houston’s affordability and variety of sights make it an fascinating market to look at. From the Museum District to NASA’s House Middle and the burgeoning foodie scene, vacationers haven’t any scarcity of causes to go to. The important thing right here is discovering the proper property in an space zoned for short-term leases and guaranteeing compliance with native legal guidelines.
What These Cities Inform Us About STR Alternatives
This record might need been a head-scratcher at first look. Nevertheless, it reveals a transparent pattern: Markets with extra affordability and distinctive sights nonetheless provide alternatives, particularly for buyers who know analyze a deal. Whereas Charleston stands out because the clear excessive performer, markets like Inexperienced Bay, Baton Rouge, and Houston present that even much less obvious locations can ship strong returns with the proper strategy.
So, what does this imply in your subsequent STR buy? It’s easy: A listing worth is only a suggestion, and success comes all the way down to how proficiently you possibly can analyze a deal. Dive into the information, perceive the market dynamics, and align your funding together with your monetary objectives.
Wish to analyze your subsequent deal the proper means? Begin with the proper instruments, just like the BiggerPockets STR Calculator, and make knowledgeable selections that place you for fulfillment in trending markets like these.
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Be aware By BiggerPockets: These are opinions written by the writer and don’t essentially symbolize the opinions of BiggerPockets.
Garrett Brown
Quick-Time period Rental Professional & Content material Creator
BiggerPockets
Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.
In This Article
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