Industrialist Harsh Goenka on Tuesday took to X to say that a major cultural shift has come up amongst city Indians, contrasting their altering priorities with the essential wants of many others. He identified that the normal concentrate on “Roti, Kapda, Makaan” (meals, clothes, and shelter) is evolving into a way of life that prioritizes experiences and luxurious.
“City Indians are clearly shifting from Roti, Kapda, Makaan to a Zindagi Na Milegi Dobara,” he wrote within the put up. Goenka cited the latest frenzy surrounding Coldplay’s concert events scheduled for January 2025 in India. The tickets for these extremely anticipated reveals bought out shortly, with resale costs skyrocketing to 5 occasions the unique price. This enthusiasm for worldwide artists just isn’t restricted to Coldplay; standard singers like Diljit, Dua Lipa, and Bryan Adams have additionally seen huge ticket gross sales. Diljit’s tickets, priced at Rs 7,000, have been notably standard, reflecting a rising willingness amongst city audiences to put money into leisure experiences, he added.
“Coldplay’s January 2025 reveals bought out swiftly, with resale costs hitting 5x the unique. Diljit’s tickets, priced at Rs 7,000 noticed huge gross sales, as did Dua Lipa and Bryan Adams’ concert events. Two Indias are rising—one having fun with these luxuries, whereas the opposite struggles to satisfy primary wants,” he added.
He mentioned that this pattern illustrates a cultural shift the place city Indians are prioritizing luxurious and experiences over important wants. Goenka additional mentioned that two distinct Indias are rising: one which indulges in extravagant concert events and experiences, and one other that struggles to meet primary necessities like meals and shelter.
Whereas some persons are prepared to spend giant sums on live performance tickets, many others proceed to face financial hardships, highlighting a rising divide throughout the nation. Because the prosperous class invests in leisure, many people in decrease financial brackets discover it difficult to satisfy their every day wants.
Netizens additionally agreed with Goenka’s thought. “Be it IPhone 16 rush or chilly play tickets, it’s extra of FOMO.. A small %age will really use the iPhone16 added options. Giant %age will flaunt it and put it on SM Identical with Coldplay. Small %age will probably be there for having fun with the music. For a lot of, it’s to flaunt it on SM. Basic instance of each FOMO and “residing on digital world” syndrome,” a person commented. One other one wrote, “I don’t need to miss out mindset. Be it like New Apple Telephone or live performance tickets, I have to get it and showcase in X, Fb, to pals and many others. mindset. And Hope these tickets should not bought by some teams to promote them in black market.”
“Hope persons are not shopping for on EMIs (city Indian so referred to as privilege). This may not be City India’s love for rock music, it may be standing in housing societies and company cafeteria ‘Ya I’m going” and “Ya I went, it was so so”. 😜,” a 3rd person wrote.
