By James Davey
LONDON (Reuters) – UK grocery worth inflation fell for the 14th month in a row in April, partly pushed by a rise in supermarkets’ promotional exercise, business knowledge confirmed on Tuesday.
Market researcher Kantar stated annual grocery worth inflation was 3.2% within the 4 weeks to April 14, versus 4.5% within the earlier 4 week interval.
Kantar stated objects purchased on provide made up 29.3% of grocery store gross sales – the best stage outdoors of Christmas since June 2021.
“This emphasis on gives, coupled with falling costs in some classes like rest room tissues, butter and milk, has helped to convey the speed of grocery inflation down for buyers on the until,” Fraser McKevitt, head of retail and shopper perception at Worldpanel by Kantar, stated.
However he famous costs have been nonetheless rising shortly in markets equivalent to sugar and chocolate confectionery and chilled fruit juices and drinks.
Official UK knowledge revealed final week confirmed total inflation fell to three.2% in March, pushed by a slowdown in meals inflation to 4%.
Prime Minister Rishi Sunak has sought to take credit score for greater than halving inflation, though there was little signal of an opinion ballot enhance for his struggling Conservative Get together, which badly lags the opposition Labour Get together forward of an election anticipated this yr.
Kantar stated on-line participant Ocado (LON:) was once more the quickest rising grocer within the 12 weeks to April 14, with a 12.5% development in gross sales.
Market chief Tesco (OTC:) and No. 2 Sainsbury’s noticed gross sales development of 5.9% and 6.8% respectively, each gaining market share year-on-year.
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Discounters Lidl and Aldi noticed gross sales development of 9.1% and a pair of.8% respectively, although the market share of Aldi edged decrease.
No. 3 participant Asda was once more the laggard, with gross sales down 0.4% and its market share down 60 foundation factors – an consequence that contrasted with the upbeat tone of its 2023 outcomes revealed on Monday.
Kantar additionally famous complete on-line grocery gross sales reached a share of 12.0% for the primary time since July 2022.
UK supermarkets’ market share and gross sales development (%)
Market share Market share % change in
12 wks to 12 wks to gross sales
April 14 April 16 (yr-on-yr)
2024 2023
Tesco 27.4 27.0 5.9
Sainsbury’s 15.3 14.9 6.8
Asda 13.4 14.0 -0.4
Aldi 10.0 10.1 2.8
Morrisons 8.7 8.7 3.8
Lidl 8.0 7.6 9.1
Co-operative 5.4 5.7 -0.1
Waitrose 4.5 4.5 3.7
Iceland 2.2 2.2 3.7
Ocado 1.9 1.7 12.5
Supply: Kantar
