It’s Advertising and marketing and Branding Month right here at Inman. As we enter a aggressive spring promoting season, let’s study which tried-and-true techniques and cutting-edge improvements are getting offers carried out in as we speak’s market. We’ll even be recognizing the trade’s advertising and branding leaders with Inman’s Advertising and marketing All-Star Awards.
Amid the trade chaos after the Nationwide Affiliation of Realtors’ proposed settlement to the fee lawsuits that can change how actual property has been carried out for many years, one factor stays fixed: The brokers who management the listings management the market.
However how do you stand out in your itemizing appointments and make sure that sellers select you as their agent to record and promote their dwelling?
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That is the place ChatGPT can help you in placing collectively an inventory presentation that can flip your appointments into success with signed itemizing agreements. Observe this blueprint and your itemizing appointments can be like Chick-Fil-A on Sunday — closed!
This course of entails making ready an inventory presentation folder that exhibits how your plan will get their dwelling bought on the highest value attainable within the least period of time.
Though itemizing displays entails pricing, for this text, let’s deal with the advertising proposal portion. We’ll additionally take a look at an instance script of this presentation on the finish of the article, however first, let’s check out the steps you may to take to make the most of ChatGPT in preparation for the appointment.
Step 1: Put together 3 MLS descriptions
Step one within the course of is to organize three MLS descriptions. This may be carried out through the use of one of many following two prompts.
The primary immediate is efficient when you have a earlier MLS description you can make the most of as a foundation for ChatGPT to write down a brand new description.
Right here is an instance immediate asking ChatGPT to offer you the MLS description:
Please act as an knowledgeable actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule a exhibiting of the house after studying the MLS description. Please rewrite the next MLS description in a means that’s new, recent, and totally different from this one:
(Paste in earlier description)
The second immediate could be utilized should you don’t have a earlier MLS description otherwise you favor to begin from scratch in producing one.
Please act as an knowledgeable actual property copywriter specializing in writing MLS descriptions that encourage readers to schedule a exhibiting of the house after studying the MLS description. Please write an MLS for a house with the next facilities:
(Then record the highlights and facilities of the house you want to be included)
As soon as it offers the primary description, print a replica of it, and place it in a presentation folder. Proper beneath the outline it offers, write the next immediate:
Please rewrite this MLS description in a extra skilled tone (or no matter tone you favor that’s acceptable for the house).
Print that web page, and put it within the folder with the opposite description.
Then, proper beneath that description in ChatGPT, write the next immediate:
Please rewrite this MLS description in a extra luxurious tone (or no matter tone you favor that’s acceptable for the house).
Print that web page and put it within the folder with the opposite descriptions.
Step 2: Put together an Instagram publish asserting the house as a brand new itemizing
The subsequent step is to immediate ChatGPT to offer you an Instagram publish asserting this as a brand new itemizing utilizing the next immediate:
Please convert the itemizing description above to an website positioning optimized Instagram publish asserting this dwelling as a brand new itemizing obtainable within the (your metropolis) space with a robust name to motion to succeed in out for added particulars or to schedule a exhibiting.
ChatGPT will offer you an Instagram publish with the suitable hashtags, emojis, and replica to extend your engagement. The publish may also be put in entrance of potential patrons trying to find properties on the market in your space.
The publish ought to embrace three of essentially the most scroll-stopping images of the house, together with the outline that ChatGPT offers.
Polish this publish description to make sure it’s in your phrases and compliant. Upon getting polished the publish, copy it and put it on a separate web page with a title on the prime that claims, “Instagram Optimized New Itemizing Submit.”
Print that web page and put it in your presentation folder.
Step 3: Create a Fb publish asserting the house as a brand new itemizing
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized Fb publish asserting this dwelling as a brand new itemizing obtainable within the (your metropolis) space with a robust name to motion to succeed in out for added particulars or to schedule a exhibiting.
Polish this publish description to ensure it’s in your phrases and compliant. Upon getting polished the publish, copy it, and put it on a separate web page with a title on the prime that claims: “Fb Optimized New Itemizing Submit.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram publish.
Step 4: Create a LinkedIn weblog publish
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized, 800-word LinkedIn weblog publish asserting this as a brand new itemizing for the house positioned at (handle) within the (your metropolis) space with a robust name to motion to succeed in out for particulars or to schedule a exhibiting.
Polish this publish description to ensure it’s in your phrases and compliant. Upon getting polished this publish, copy it, and put it on a separate web page with a title on the prime that claims: “LinkedIn Optimized New Itemizing Weblog Submit.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram and Fb posts.
Step 5: Create a YouTube Quick video script
The subsequent step is to immediate ChatGPT with the next:
Please convert the itemizing description above to an website positioning optimized YouTube video script for the house positioned at (handle) within the (your metropolis) space with a robust name to motion to succeed in out for particulars or to schedule a exhibiting.
Polish this script to ensure it’s compliant and in your individual phrases. Upon getting polished the script, copy it and put it on a separate web page with a title on the prime that claims: “YouTube video script.”
Print that web page and put it within the folder with the itemizing descriptions and Instagram, Fb, and LinkedIn posts.
Step 6: Ask for 25 distinctive methods to market the house
Whether or not you’re an knowledgeable marketer of listings or not, we’re all the time on the lookout for recent new concepts.
Use this immediate to develop a advertising plan for the itemizing:
Act as an actual property advertising knowledgeable, and provides me 25 distinctive methods to market the house from the MLS description above in methods that can assist me promote the house for the very best value attainable within the least period of time.
It is going to offer you an inventory of 25 advertising concepts. Select from the concepts it offers methods you’ll implement for this itemizing, and replica them onto a separate web page with a title on the prime of the web page that claims: “Distinctive methods we are going to market your private home.”
Take that record, print that web page, and put it within the folder as effectively.
All the pieces we simply mentioned could be carried out within the period of time it has taken to elucidate it, and also you now have a folder with a novel, state-of-the-art advertising presentation that can aid you get extra listings.
If you happen to aren’t certain the way to current this data. that is an instance of the way it may be offered on the itemizing appointment:
Vendor, my job is that will help you market your private home in a means that will get as many individuals as attainable to see your private home as shortly as attainable, in order that we will discover the perfect purchaser who sees the worth of your private home and is prepared to pay the very best value attainable. I do that with a advertising plan that’s totally different from some other agent you would possibly meet with.
All efficient actual property advertising begins with skilled pictures, we may have skilled images taken of your private home that can assist showcase your private home and set it aside for patrons who might even see your private home for the primary time on-line. All skilled brokers will take this step, and we are going to, in fact, do that as effectively.
Though the images could seize their consideration, it’s the outline of the house that solidifies their choice both to set an appointment to see the house or to maintain wanting and move on setting an appointment to see it in particular person.
With that in thoughts, I make the most of synthetic intelligence to assist me write MLS descriptions in a means that piques the potential purchaser’s curiosity and encourages them to set an appointment to see your private home.
I then pull the MLS descriptions from the file and place them in entrance of the home-owner.
I went forward and put collectively three totally different potential MLS descriptions to your dwelling. I did this as a result of if I have been you, I might wish to see how my dwelling can be marketed in a solution to seize the potential purchaser’s consideration. These three totally different descriptions are written in three totally different tones. One is in an expert tone, one in a luxurious tone, and one in a extra conversational tone.
I’d love so that you can learn over these to see if there are any options I ignored that needs to be highlighted and to see which of those kinds of writing stands out for you. The rationale I would like your opinion is as a result of the perfect purchaser to your dwelling will doubtless be somebody such as you, and they’re going to fall in love with this dwelling the identical means you probably did once you purchased this dwelling. So, by presenting the house in a means that you simply like the perfect, odds are we can be offering the main points in a means that our splendid purchaser will discover inviting as effectively.
Sometimes, the vendor will select one of many kinds and point out one or two further particulars they really feel needs to be within the description. This can be a nice signal as a result of they’re now collaborating within the course of and have began to purchase into your proposal.
After that, we transfer to the subsequent part, which is advertising the house.
Now that we now have the images that can catch their consideration and the MLS description that’s particularly designed to get them to set the appointment, how will we maximize the publicity of your private home being on the market to as many individuals as attainable within the shortest period of time?
Let me start by saying, most brokers at this level do the “3 P’s” of actual property advertising. They “put” it in MLS, they “place” an indication within the yard, they usually “pray” {that a} purchaser comes alongside and finds the house.
However in as we speak’s actual property atmosphere, we’d like a really particular plan to promote your private home as quick as attainable and on the highest value attainable. If I have been you, I might wish to know what my plan was to market your private home. So, I went forward and ready a couple of of the advertising particulars prematurely for you.
Once more, the panorama of promoting and expertise has lately modified. So, what I did is spotlight a couple of of the eye-catching options of your private home and utilized synthetic intelligence to offer me with search engine optimized (website positioning) particular wording, emojis and hashtags to maximise the variety of potential patrons that see the social media advertising of your private home.
That is the copy for the publish we’d make the most of on Fb to announce your private home as a brand new itemizing that has simply come available on the market. This might be accompanied with three scroll-stopping photos of your private home.
This can be a copy of the Instagram publish we’d make the most of for asserting your private home as a brand new itemizing together with three photos of your private home.
That is the LinkedIn article I’ve already written that we’d publish asserting your private home as a brand new itemizing that’s now obtainable for showings.
That is the script and format of the YouTube video I might shoot highlighting your private home as effectively.
Along with social media advertising, we are going to do all of the issues the opposite brokers will do, however on prime of that, this can be a record of 20 distinctive methods we can be advertising your private home that can set it other than any of the opposite properties we can be competing with.
The closing line is that this:
My job is to not record your private home; my job is to promote your private home. The plan of motion I simply shared with you will get properties bought. Are you able to see how this plan can assist you get your private home bought quicker and for the very best value attainable?
This can be a strategic plan that can aid you safe extra listings. Data could also be energy, however data with out execution is ineffective. Put this into observe, and never solely will you safe extra listings, however additionally, you will be serving your purchasers on the highest degree attainable.
Jimmy Burgess is the CEO for Berkshire Hathaway HomeServices Seaside Properties of Florida in Northwest Florida. Join with him on Instagram and LinkedIn.
Be part of the motion at Inman Join Las Vegas, July 30 – August 1! Seize the second to take cost of the subsequent period in actual property. By means of immersive experiences, modern codecs, and an unparalleled lineup of audio system, this gathering turns into greater than a convention — it turns into a collaborative power shaping the way forward for our trade. Safe your tickets now!
