The MENA Fintech Affiliation, a not-for-profit organisation serving fintech startups and established gamers throughout the Center East and Africa, has established a brand new fintech advertising and marketing working group, ‘Bridge’.
Bridge will intention to deliver collectively business specialists, advertising and marketing professionals, and key stakeholders to strategise and implement revolutionary advertising and marketing initiatives that may foster the expansion and visibility of fintech ventures throughout the MENA area.
This working group will give attention to devising complete advertising and marketing methods, leveraging digital channels, fostering collaborations, and organising academic occasions to assist the fintech ecosystem’s growth, finally driving better consciousness and adoption of fintech options within the Center East and Africa.
The group may also actively work in direction of establishing a sturdy community that bridges the hole between fintech startups, established gamers, and regulatory our bodies, guaranteeing that the advertising and marketing methods align with evolving laws whereas propelling the area’s fintech panorama in direction of sustainable development and recognition on a world scale.
Eric Fulwiler has been appointed because the chair of the brand new working group. Based in 2018, the MENA Fintech Affiliation has earned recognition as one of many high 4 fintech teams globally. With a robust presence within the Center East and Africa, the affiliation has been on the forefront of driving innovation and fostering collaboration within the fintech business.
Bridge aiming to “nurture the expansion of fintech”
Nameer Khan, chairman of the MENA Fintech Affiliation, shared his ideas in regards to the new working group: “Bridge marks a big milestone in our steady dedication to bolstering the fintech panorama throughout the MENA area. This revolutionary working group represents a collaborative effort to drive the business ahead by strategically leveraging advertising and marketing experience.
“Our intention is to not solely nurture the expansion of fintech but additionally to fortify its presence and influence. Bridge will function a platform for thought management, fostering a collective imaginative and prescient that aligns advertising and marketing methods with the evolving wants of the business.
“We anticipate that this strategic initiative will pave the best way for unprecedented alternatives, additional positioning the MENA area as a key participant within the international fintech area.”
Nadia Benaissa, head of promoting at Paymentology and a board member of the MENA Fintech Affiliation, defined: “I’m captivated with fintech advertising and marketing and the way it has advanced through the years.
“The perform is vital to startup and fintech success; nevertheless, typically, CMOs who work in an revolutionary setting are creating first-time experiences and wouldn’t have any examples to look as much as.
“Along with this, we market in several cultural environments from the Center East to Africa and past.
“Bridge goals to assist CMOs’ perform by making a thriving setting for them to excel whereas studying and sharing key experiences with their friends.”
Bridging the hole between technological developments and efficient communication
Eric Fulwiler, co-founder and CEO of Rival and chair of Bridge, additionally added: “I’m thrilled to steer an initiative that embodies the essence of its title. Our mission at Bridge isn’t just to pioneer revolutionary advertising and marketing methods however to change into the nexus between the fintech business and the realm of promoting.
“We aspire to create a collaborative ecosystem that bridges the hole between rising startups, established gamers, and regulatory our bodies. This alliance will be sure that our advertising and marketing efforts not solely drive visibility and adoption but additionally seamlessly align with the ever-evolving regulatory panorama.
“Our working group goals to be the conduit that unites the worlds of fintech and advertising and marketing, simply as implied in our group’s very title, ‘Bridge.’ We envision a symbiotic relationship that not solely amplifies the visibility of fintech improvements but additionally strategically aligns these developments with cutting-edge advertising and marketing methodologies.
“This synergy goals to not solely propel the expansion of the fintech sector but additionally to bridge the hole between technological developments and efficient communication, serving as a gateway that unites innovation and client engagement inside the dynamic panorama of the MENA area. Advertising and marketing is the bridge between the worth of a product and the wants that exist out there. We consider advertising and marketing has a basic and infrequently misunderstood/missed function in driving purposeful, sustainable development in fintech companies and the area total.”
