14 methods to generate 6-figure income from digital occasions
I initially wrote this for my full-time job at Hopin however I believed it might even be useful or at the very least fascinating for the readers of Entrepreneur’s Handbook, because it lays out a how-to information for entrepreneurs to drive income with on-line occasions. I do know it reads Hopin-centric as a lot of the information and examples come from Hopin however lots of the suggestions must be platform-agnostic. Get pleasure from!
First, let’s get the apparent out of the best way.
An internet occasion? Why host an internet occasion over an in-person occasion?
It’s a good query. Onsite occasions are returning (fortunately!). However there are nonetheless advantages of digital occasions that trigger 1000’s of organizers to nonetheless select digital over in-person occasions.
Higher accessibility: On-line occasions will be accessed from wherever on this planet, which implies a bigger viewers can attend. That is significantly useful for people who might not be capable to attend in-person occasions attributable to journey, time, or value constraints. Even inclement climate.Decrease prices: On-line occasions are sometimes extra budget-friendly than in-person occasions, as there aren’t any venue or journey prices. This makes it simpler for organizers to supply inexpensive tickets and for attendees to take part with out breaking the financial institution.Higher flexibility: On-line occasions will be scheduled at any time, and attendees can entry the content material at their comfort. That is significantly useful for people who might have busy schedules or reside in numerous time zones.Improved engagement: On-line occasions can provide interactive options that aren’t potential at in-person occasions, resembling reside polls, Q&A periods, and chat rooms.Elevated knowledge assortment: On-line occasions provide better alternatives for knowledge assortment, together with attendee demographics, habits, and preferences. This knowledge can be utilized to enhance future occasions and advertising efforts.Environmental advantages: On-line occasions are extra environmentally pleasant than in-person occasions, as they don’t require journey and sometimes use fewer sources, resulting in much less waste.Higher content material attain: On-line occasions will be recorded and shared on-demand, permitting attendees to revisit the content material and for organizers to achieve a wider viewers past the preliminary occasion date.
Combine and match, mix, and get artistic with the next occasion monetization methods to maximise the earnings out of your on-line occasion.
A timeless tactic, you’ll be able to cost a ticket payment to attend the occasion. In truth, over 50 Hopin occasions have remodeled $100,000 in ticket gross sales. One even generated $652,570 from ticket gross sales.
What about in 2023? Sure! 123 Hopin occasions have already made $2 million from ticket gross sales this 12 months. Three Hopin occasions have already made $241,857, $272,050, and $318,085 from ticket gross sales.
A ticket technique to remember is to supply a number of ticket choices: the common variety of paid tickets at Hopin occasion that provides paid choices is 3.4 tickets. These usually embrace promotions resembling early chook specials, member reductions, VIP entry, and extra.
One other ticket pricing technique is to cost your tickets at roughly $10 per speaker. For instance, you probably have two audio system, you may cost $20 per ticket. Whereas, you probably have 100 audio system, you may cost $1,000 per ticket ($10*100=$1,000).
Providing sponsorships is an efficient method to monetize your Hopin occasion.
The common variety of sponsors for any Hopin occasion that had at the very least one sponsor was 10.5.
Hopin permits you to simply add sponsors to your occasion in 3 tiers: Gold, Silver, and Bronze. These sponsors are featured in your occasion registration web page (for advertising) and your reception web page contained in the reside occasion.
Free obtain: Learn how to Ship 6-Determine Worth to Digital Occasion Sponsors
Exhibitor cubicles are multipurpose in Hopin: our clients use them for partaking attendees via reside demos, watching movies, studying posters, producing leads, and extra.
Exhibitor cubicles pair rather well with sponsorships.
Thousands and thousands of attendees go to and click on the “Register curiosity” button inside Hopin’s exhibitor cubicles. The common expo sales space receives 12.3 leads per occasion.
The common variety of cubicles in these occasions is 13.1.
For occasions that generate 6–7 figures in income, they usually have dozens if not tons of of digital exhibitor cubicles. One public occasion had 581 exhibitor cubicles.
Occasions contain promotion and advertising, creating a number of surfaces and channels which you could leverage to supply commercials.
8 placements to promote advertisements in your occasion advertising and content material:
Electronic mail newsletterSocial channelsPodcastEvent touchdown pageSpeaker bulletins playing cards on socialSizzle videosVideo recording pre-roll, mid-roll and bumpersEvent agenda (“offered by”)
Arrange meet and greets with audio system, the place attendees pays further to spend time in a particular session to work together with visitor audio system. These might be 1:1s, personal teams, or premium ticketed tracks.
A artistic method to cost extra for a ticket is to allow sure ticket holders the power to satisfy a celeb within the networking space in Hopin. This might present a particular second for followers, just like taking a selfie in-person.
Just like the above, you’ll be able to provide a handful of premium tickets to attendees to enter the StreamYard Backstage Studio or Greenroom in your Hopin occasion. These attendees can keep within the Backstage Greenroom and watch the “behind-the-scenes” manufacturing and observe audio system getting into and leaving with out interrupting the run of present.
Add a raffle entry to one in every of your on-line occasion tickets. Cost extra for it. Configure the ticket to have unique entry to a Stage or Classes room in your Hopin occasion. On the finish of the occasion, anybody with a raffle ticket can enter this room. Then use the StreamYard Giveaway Instrument to pick viewers members to win. You may give winners swag or present playing cards or free memberships, and so forth — no matter you assume is finest. We advocate awarding at the very least 3 winners.
Add catered foods and drinks supply to your tickets and add a markup to cowl the expense. For instance, you may provide a Common Admission ticket for $15 and a Premium Admission ticket that features a foods and drinks bundle for $50.
Really helpful companies:
When you’re in B2B advertising, you most likely have a price per acquisition (CPA) you pay on your leads. This may vary wherever from $50-$500 and much more relying on competitors and the way focused you’re.
As a B2B marketer, you most likely additionally use webinars to generate leads on your gross sales staff.
However do you know an internet occasion will be far more efficient than conventional paid advertisements and webinars for lead gen?
It’s true, contemplate the common turnout price for a Hopin occasion (60%) is increased than the standard webinar turnout price (40%). Turnout charges make a big effect on occasion ROI.
Not solely that, you should utilize your occasion’s customized registration type and CRM integrations to show your digital occasion right into a lead technology engine on your gross sales pipeline.
We’ve seen Hopin occasions attain registration numbers within the 30k, 40k, and 50k ranges. That’s quite a lot of leads! When you may not attain numbers like these, you’ll be able to uplevel your webinars by switching them to a Hopin occasion. Utilizing CRM integrations, you’ll be able to sync these leads, qualify, and ship them over to your gross sales staff to e-book conferences.
When you’re a creator or influencer, you’ll be able to turn out to be an affiliate accomplice of merchandise in your trade and earn earnings based mostly on the variety of gross sales you generate.
Join 6–12 affiliate partnerships and create an expo sales space for each in your Hopin occasion. Make your distinctive affiliate hyperlink the CTA button in every sales space.
If in case you have your individual merchandise, merchandise, or programs, add cubicles showcasing these merchandise in your expo space too.
On occasion day, immediate your attendees to go to the expo sales space and benefit from the particular offers. You may direct attendees utilizing instruments in your Hopin occasion, resembling the worldwide announcement characteristic, pinned chat messages, and video clips from stage.
Particularly for nonprofits and galas, 1000’s of organizations have used Hopin to host their annual fundraising occasions. As an alternative of spending cash on a bodily venue, meals and beverage, a nonprofit cannot solely channel extra {dollars} on to their mission, they’ll additionally attain extra supporters and collect extra knowledge insights utilizing a digital platform.
Use Hopin’s GoFundMe integration to seamlessly settle for donations throughout your on-line occasion. It’s a simple method to enhance donations, simply bear in mind to name consideration to it and remind folks to make use of it all through the occasion. One occasion added $10,000 to its fundraising objectives utilizing Hopin’s GoFundMe integration throughout a reside occasion.
On-line occasions are unbelievable sources of content material. With a bit enhancing, you’ll be able to repackage the recordings out of your on-line occasion right into a 5-star on-line course.
For the organizers who hosted paid occasions on Hopin, 96% of them downloaded their recordings for repurposing.
Trace: Add your movies on Hopin’s easy video internet hosting device Streamable for simple embedding into your web site.
The most effective time to begin selling your subsequent occasion is at your present one. Return via the record above and create pre-sales and early chook pricing affords on your subsequent on-line occasion with the intention to get a head begin whereas the momentum is excessive.
The price of a disengaged worker is estimated at $2,246 per disengaged worker.
In different phrases, in case your group has 45 people who find themselves disengaged, that’s an annual value of $100,000.
“Solely 36% of staff are engaged within the office.” Supply: Gallup
Disengagement is a multi-trillion greenback drawback.
This is the reason many Fortune 500 manufacturers spend money on Hopin for his or her inside worker occasions. The 100+ attendee engagement options Hopin affords make it one of the partaking digital occasion platforms accessible on the net.
Additionally, a Hopin occasion offers 26 knowledge stories in your attendee engagement out of your occasion. This implies you’ll be able to measure your worker engagement and show the efficacy of your comms applications and establish wins and enchancment alternatives along with your distant groups.
Listed here are 9 kinds of on-line occasions you’ll be able to generate earnings from. All you need to do is choose one, provide you with a subject, and set a date.
Digital conferences: Host an internet convention that brings collectively specialists, influencers, and trade leaders to debate and share insights on a selected subject.On-line workshops: Supply an in-depth workshop or coaching session on a selected ability or space of experience, resembling writing, coding, or digital advertising.Masterclasses: Host a masterclass with a famend artist, musician, chef, or different skilled who can provide unique insights and hands-on coaching.Networking occasions: Host a digital networking occasion that connects professionals in a selected trade or subject and offers alternatives for significant connections and enterprise alternatives.Digital summits: Supply an internet summit that brings collectively a number of specialists in a selected subject or trade to share insights, methods, and recommendation.On-line retreats: Host an internet retreat that provides a singular expertise and a possibility to attach with like-minded people, study new expertise, and achieve insights on private development and wellness.Stay performances: Host a reside efficiency or live performance with a famend artist or musician, providing a singular and intimate expertise for attendees.On-line programs: Supply an in-depth on-line course on a selected topic or ability, with unique entry to course supplies, reside Q&A periods, and customized suggestions.On-line e-book launches: Host a digital e-book launch for a brand new and extremely anticipated e-book, that includes the writer and unique entry to extra content material and insights.
Ultimately, producing 6-figure income from an internet occasion is quite a lot of work, however greater than 100 organizations have already carried out it to this point this 12 months with Hopin. Keep in mind that something price doing doesn’t occur simply, however in case you make investments the hassle and leverage the ideas above, you’ll be able to completely do it — and if you are able to do it as soon as, the subsequent one is that a lot simpler.
