Editor’s Observe: Touring residence from IIEX Europe gave me ample time to learn recaps of the occasion shared by way of LinkedIn. Thanks to everybody who took the time to take action. Every recap each informs those that missed the occasion and extends the educational for these in attendance. With this aim in thoughts, I requested Cecilia Sylvan Martin if we might repurpose and republish her recap particularly, because it resonated with me and touched upon most of the issues I’ve been studying. Additionally, I encourage every of you to search for the recaps on LinkedIn (by looking for iiex and iiexeurope) and be part of the dialog happening over there. The occasion is perhaps over however the perception innovation change continues!
1. Variety: inclusive advertising and marketing can change issues for the higher!
Love how the #AbsolutALLY marketing campaign contributes to driving constructive change for the LBTQA+ communities in India. We’re at a tipping level for variety being not nearly altruism, however essential for manufacturers to interact with customers who’d more and more stroll away from manufacturers not referring to their values.
2. Generative AI: the brand new child on the block: a good friend or foe?
Effectively, effectively, effectively. The discuss of the city.
Whereas outdoors the trade, key figures in AI (similar to Elon Musk) known as for coaching of AI techniques to be suspended amid fears of a menace to humanity, at IIEX we mentioned how we might undertake AI and machine studying, and work with it as a instrument to help us when uncovering human insights, not substitute us.
3. Huge Information: let’s not go away human empathy behind
Within the age of Huge Information, it’s essential to keep in mind that individuals are greater than knowledge factors. As a Quallie, I’ve usually felt the fact of human behaviors are not noted of the equations at instances.
I’m not a luddite, however what got here clear to me all through the convention is how vital human connections are in understanding individuals. With out empathy, it’s exhausting to create manufacturers that resonate and construct belief.
4. What actually issues when the air raid sirens name
I usually say to myself ‘this isn’t life or loss of life’ when we’ve hiccups throughout subject work. Nonetheless, listening to Oksana Pleskova discuss classes she realized in Ukraine was a watch opener:
“We’ve turn out to be obsessive about know-how, however think about sitting in candle mild when air raid sirens name. There are solely two issues to think about: digging deep into shoppers targets and conserving respondent secure.”
5. Shoppers do actually need all of it!
Agile (DIY) is right here to remain. At instances, it allows analysis that will in any other case not occur. However not on the expense of high quality … high quality continues to be a key driver.
Agile analysis (and automation) additionally frees up time and funds for the large strategic initiatives. Win-win!
6. ‘Sticks’ as a lot as ‘Carrots’ to nudge individuals to alter behaviors
Shoppers additionally need all of it. And, the ‘say-do’ hole is actual. We must always use behavioral science to make issues straightforward for customers to make higher selections.
Ought to we additionally make it tougher (or much less palatable) to make unsustainable selections, by calling out the baddies? In that case, are corporations prepared for that?!
7. Innovation Sprints: group work makes dream work
Beloved to see how Nestle & Novartis are embracing Lean Begin Up strategies into their innovation processes. Particularly since design pondering and innovation sprints are near my coronary heart and day job!
A key reminder for me is how vital it’s to contain key stakeholders all through: get senior buy-in from the beginning, then have common verify ins with gatekeepers and customers to co-create, pivot and construct concepts.
