We’re completely satisfied to announce that Emel Meteoglu, Vice President of Product at B-Inventory, has been named one of many Prime 50 Girls Leaders of San Francisco for 2023 by Girls We Admire!
Emel is an achieved government and product chief with a ardour for constructing easy-to-use, helpful, and progressive merchandise from the bottom up at a world scale, from defining the technical structure to making ready to go to market technique. At B-Inventory, she leads a workforce answerable for product growth, income development, consumer expertise, analytics, and company and product technique.
Be taught extra about Emel’s background and imaginative and prescient for B-Inventory beneath.
Q: Are you able to inform us just a little bit about your background?
“I went to highschool in Turkey for Product Administration Engineering. I do know it’s a cliché, however I knew from a younger age that I wished to change into a product supervisor to bridge the hole between enterprise (gross sales, advertising, assist) and engineering.”
Q: What introduced you to B-Inventory?
“A few issues had been happening in my life. One, I used to be prepared for a brand new journey, however I wished to do one thing significant. I wished to make use of my abilities to assist folks. The second factor happening was, we’d simply gotten a home and I used to be buying quite a bit, and shopping for furnishings—and sadly, I used to be returning a few of it. Because of the excessive value, in the event you pay full worth and suppose the merchandise could also be broken, as an finish consumer, you wish to return it. You wish to make sure that if you’re paying full worth, you’re getting the best high quality attainable.
As she went by the method of returning a desk she’d ordered that arrived with a dent on it, her dad and mom—who had been visiting—had been amazed by the versatile return insurance policies, which aren’t distinguished in Emel’s native Turkey: “If you wish to return one thing there, you actually should struggle. Even when it’s faulty, you could not get your a reimbursement. The client will not be at all times proper.”
This bought Emel considering: within the midst of seemingly limitless returns, the place does the merchandise find yourself, and the way a lot waste is being generated? Is there a strategy to cross these returned gadgets on to secondary finish customers and generate financial savings? The reply she got here up with was: by “second life givers;” Emel’s time period for consumers. And simply as she contemplated these potentialities, B-Inventory reached out, as if by serendipity.
“I do know there are lots of conventional liquidation channels, however this trade is so fragmented and open to disruption. We will positively construct one thing helpful for everyone—retailers, resellers, and finish customers! Furthermore, this additionally bought me considering that I can really not solely assist folks, however assist Earth by giving these merchandise a second, third, fourth life. That actually drew me in. I’m lastly going to do one thing significant, so 10 years from now I can inform my youngsters the platform we constructed helped convey billions of returned merchandise again to life. I’m very enthusiastic about what we will construct. The alternatives that we will create for resellers and for fixing inefficiencies, and the ache factors that we will remedy for retailers is limitless. As I inform my very own workforce, sky’s the restrict. We simply have to focus and construct it proper.”
Emel’s imaginative and prescient for B-Inventory goes past promoting overstock to vetted consumers—it means that we will change into a serious participant within the gig financial system, fostering the way forward for consumers and serving to them not solely develop, however study alongside the way in which:
Q: How do you envision B-Inventory enabling folks to develop into elite consumers?
“Uber has 900,000 drivers within the U.S. It’s not unrealistic to think about having a million second life givers assist us discover returned merchandise second properties.
The variety of second life givers is barely restricted by the variety of adults within the inhabitants, and also you don’t even should personal a automobile to begin your facet hustle! Because of this I consider the sky’s the restrict: we will lengthen our platform in a manner that we may help second life givers begin their enterprise in the event that they don’t know find out how to begin; assist them create their very own web site, acquire a enterprise license, or present schooling: Enterprise 101. We are going to stroll with them, facet by facet from the start. We are going to assist them construct, handle, and develop their enterprise in order that an increasing number of folks can do that job and assist us convey extra merchandise into life.
Q: What’s your imaginative and prescient for sellers?
On the vendor facet, we want to consider how we will onboard extra merchandise onto our platform. How can we make sellers’ lives simpler? How can we combine extra into the vendor so it’s much less cumbersome for them and it’s straightforward to add the stock in our system? How will we remedy different issues for them by scanning, lotting, and sorting?”
Q: Sooner or later, what do you hope you’ll be able to say you probably did with B-Inventory?
“I’m envisioning that there will likely be state legal guidelines that say no reusable product goes to landfill; it should be resold. I would additionally wish to see B-Inventory because the ecosystem of giving merchandise a second life, in order that it connects all of the gamers, akin to returns and stock administration companies, logistics, warehouses and achievement facilities, and even different liquidators!
After I see these two issues occurring, I’ll say we made it: we created a platform to avoid wasting Earth. And that’s what I’ll attempt so long as I’m right here.”
Requested what her necessities are for working with a product or firm, Emel had this to say:
“As a product supervisor and chief, serving to others is what motivates me. I wish to construct helpful merchandise which can be straightforward to make use of and progressive. These are my three standards:
It ought to disrupt the prevailing trade and the methods during which we function.It ought to be helpful to others by addressing their ache factors and offering worth.It ought to be intuitive and easy.”
