Small companies play a vital position in international and native financial improvement. They create jobs, stimulate innovation, and supply important items and companies to communities. The World Financial institution estimates that small companies signify 90% of all companies, and in keeping with MasterCard, Sub-Saharan Africa alone has 44 million micro, small and medium enterprises (MSMEs).
Regardless of their significance, small companies, particularly these in Africa, are poorly understood resulting from lack of, or fragmentation of information. You may’t handle what you don’t know. Subsequently, with this lack of insights, MSMEs face scores of challenges, different companies miss alternatives to offer options that the small companies want. Governments fail to harness small companies’ influence on the financial system correctly.
To assist bridge this hole, GeoPoll, Africa 118, and the African Expertise Firm have partnered to conduct annual surveys on MSMEs in Africa. The Africa MSME Pulse focuses on the present state of small companies in Africa, their challenges, their outlook, traits in varied themes, and the options they want most. Carried out by way of Pc-Assisted Phone Interviewing (CATI), this report gives a complete understanding of the important thing points and traits affecting small companies in Africa at present and an outline of the alternatives, suggestions for future help and progress, and the potential influence on the broader financial system.
The Africa MSME Pulse expanded in 2023 to Ethiopia along with Kenya, Nigeria, and South Africa, and lined matters equivalent to:
Employment and staffing – adjustments to employment, plans to rent, availability of expertise, and the state of Work-From-Dwelling.
Advertising and marketing channels, traits in digital advertising and marketing spending, and experience.
Use of and reliance on know-how, traits in tech spend, cellular app utilization for enterprise, and the state of SAAS options.
Enterprise finance sources and entry to credit score
Data wants for small companies.
Obtain the report
The Africa MSME Pulse 2023 Report is now out there to obtain – without cost! Within the 19-page insight-packed report, we dive into every query, presenting the findings, evaluating them from nation to nation and 12 months on 12 months, and offering commentary primarily based on different reviews and market information.
Dig into the interactive dashboard
Outcomes from the survey are additionally out there within the detailed, interactive dashboard beneath, enabling you to dive deeper and filter the outcomes in keeping with your wants.
To get extra details about this analysis, contact GeoPoll by way of [email protected], Africa 118 by way of [email protected] or The Africam Expertise Firm by way of [email protected]
