Zuari Farm Hub has entered right into a strategic collaboration with WayCool, a meals and agritech platform offering agri options for all farm wants.
A press assertion mentioned the collaboration aimed toward creating worth for farmers and stakeholders and the farm wants that will probably be taken care of are high quality crop diet, crop safety, sustainable influence to farmers, and creating a novel package deal of practices to drive conventional farming strategies in the direction of scientific farming applied sciences.
Whereas WayCool’s AI-driven ‘phygital’ farmer engagement platform — Outgrow — will probably be an added asset to Zuari, the latter’s in depth experience will additional strengthen WayCool’s agri enter portfolio, it mentioned.
‘Superior safety’
Quoting Madan Pandey, MD of Zuari Farm Hub, it mentioned: “We purpose to create worth for farmers and stakeholders by offering built-in agri options to all farm wants, and with our motto we have now efficiently tapped a community of 20 lakh farmers via our retail shops – Jai Kisaan Junction — throughout 500 areas within the states of Goa, Maharashtra, Andhra Pradesh, Karnataka, Chhattisgarh, and Odisha.
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The partnership with WayCool will name for superior crop safety, entry to micronutrients, soil conditioners, crop care merchandise, and lots of others backed by the facility of expertise, main to creating agriculture sustainable and worthwhile for farmers.
“Zuari FarmHub is especially excited to collaborate within the space of deep tech of Waycool the place options may very well be made inexpensive to farmers thereby reaching big scale via larger ranges of adoption. The IoT, AI Crop Well being, and assaying product iGrade may very well be distinctive to farmers for enhancing his revenue and productiveness.”
Sanjay Dasari, Co-founder of WayCool Meals, mentioned, “WayCool goals to handle the rising agri wants of the nation, whereas additionally serving to farmers make earnings. With this background, we’re immensely happy with our affiliation with Zuari Farm Hub and we’re assured that this collaboration will serve fruitful to the farmers, apart from including worth to our efforts to rework the meals worth chain.”
N Sendhil Kumar, Head (Outgrow and Farmer Engagement) WayCool Meals, mentioned, “We’re delighted to welcome Zuari Farm Hub to our accomplice community, and we sit up for our farmers gaining one-stop entry to high-quality inputs mixed with expertise options of WayCool.
With this MoU, Zuari Farm Hub’s merchandise will probably be made obtainable to farmers, whereas their soil check providers can have expanded footprints via the efforts of our Licensed Outgrow Crop Advisors, Outgrow Community Companions, and digital campaigns of Outgrow. Moreover this, our farmer community can even get the chance to entry a novel package deal of practices to numerous crops.”
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