For a lot of B2B software program corporations, persona interviews are top-of-the-line methods to find out about their goal prospects. However to get essentially the most out of them, it’s good to ask the best persona questions and have a transparent plan for a way you’ll use the solutions.
To assist information you thru this course of, we’ve created the persona interview framework, which you’ll be able to obtain from our Gasoline platform. By working by way of every step of the method, you’ll be on the trail to gaining key insights into your target market and placing that data to good use inside your small business.
On this article, you’ll find out about:
What Is a Persona?
A persona is a set of profiles that replicate the wants and ache factors of a selected phase of your viewers.
Two frequent forms of personas are person personas and purchaser personas. In some instances, your customers may very well do the shopping for, however typically these two forms of personas will likely be fairly completely different. For instance, a developer is likely to be your person, however the CTO could be your purchaser.
Person personas are finest at serving to to outline and prioritize your product roadmap and the person expertise of your services or products. The important thing focus right here is on understanding how your merchandise will assist customers remedy issues, cut back complications or just do their jobs.
Purchaser personas, however, are actually about understanding the method corporations undergo when buying your merchandise, which enterprise issues they’re fixing and demonstrating worth to every of the folks concerned. Purchaser personas are sometimes finest for aligning positioning, messaging, gross sales processes and your total go-to-market technique.
How you can Discover Folks for Persona Interviews
The simplest technique to find out about your target market is to spend time talking with the folks in your organization who work with them every single day.
Whereas this shouldn’t take the place of precise persona interviews, getting in control on identified traits of your customers and consumers will put together you to take advantage of every interview you conduct. Your gross sales, buyer success, assist and product administration groups can even direct you in direction of one of the best contacts to succeed in out to for interviews inside your current buyer base.
In fact, you shouldn’t restrict your interviews to current prospects. Non-customers supply another perspective that may provide help to break into new markets. There are various methods to attach with non-customers, although chances are you’ll want to contemplate compensating them for his or her time.
Beneath are a number of concepts for the place you might be able to join with non-customers:
On-line communities: LinkedIn is the plain alternative, however different extra industry-specific teams could show much more worthwhile.
Business conferences generally is a excellent place to fulfill folks, even perhaps informally. Keep in mind, an interview doesn’t should be “official” to depend.
Companion conferences are nice, as a result of you may in all probability predict at the very least among the merchandise different attendees use and may have some frequent floor to attach.
