Godrej Jersey, the dairy enterprise of Godrej Agrovet, has expanded milk procurement in Maharashtra and is eyeing export markets within the Center East for value-added merchandise like ghee.
“We have now entered into Maharashtra for milk assortment in an enormous approach in areas nearer to Hyderabad as there’s a scarcity of milk in Telangana” stated Bhupendra Suri, CEO, Godrej Jersey.
Volumes to go up
“Now we’ve got began accumulating 80,000 litres a day. We have been about 15,000 litres per day about one-and-half years in the past. We have now moved fairly quick and opened centres in Maharashtra,” he stated, including that the volumes are anticipated to go up.
Godrej Jersey, which operates about 10 milk processing models throughout the Southern states of Telangana, Andhra, Tamil Nadu and Karnataka, has one unit in Nagpur. The corporate handles a complete of 6.5-7 lakh litres of milk per day, whereas it has a complete put in milk processing capability of 13 lakh litres.
Liquid milk gross sales account for 67 per cent of the corporate’s gross sales, whereas value-added merchandise contribute the remaining. Over the following few years, the corporate expects value-added merchandise to contribute to round 40 per cent of the revenues, Suri stated. The corporate has been focussing on growing its manufacturing and gross sales of value-added merchandise just like the UHT and flavoured milk and ghee amongst different merchandise. “We’re investing in increasing the UHT milk manufacturing by investing ₹20 crore which is able to improve our capability by about 4 instances,” he added.
Godrej Jersey can also be exploring choices to export value-added merchandise reminiscent of ghee to abroad markets. “We are trying to export ghee to markets like Maldives, Dubai and UAE amongst others. It’s a nice market and we’re catering to the Indian diaspora in these markets that don’t produce ghee. The costs are a lot increased there,” Suri added.
