As we speak’s retail surroundings appears to be like considerably completely different from earlier many years.
Goodbye establishment.
And whereas the causes could also be diverse—from inflated costs to stock shortages to staffing crises—the result, in at the very least one sense, is identical: Shoppers are compelled to reorient themselves to a brand new world of procuring, shopping for, and consuming.
And what’s true of merchandising retail is true of hospitality retail as nicely.
Actually, for the typical shopper, inflation, provide chain points, and staffing woes are arguably most seen and pronounced throughout the quick-service restaurant (QSR) trade—or, because the customers themselves name it, at quick meals eating places.
If you happen to’re a shopper, it is laborious to not discover the pressure being felt by as we speak’s QSRs: increased costs, longer strains, smaller menus, understaffed groups.
However how are the quick meals clients themselves responding to all this modification? And, extra basically, what are the important thing drivers of QSR purchases as we speak?
The implications of such questions have bearings for your entire retail trade—not simply McDonald’s, Subway, Taco Bell, Pizza Hut, and different QSR chains.
To get to the meat of such urgent questions, on July 8, 2022, retail-solutions agency Subject Agent surveyed 1,250 U.S. adults about their quick meals behaviors, attitudes, and purchases. The outcomes are recent, sizzling, and ready-to-serve, with insights into particular questions like:
Are customers making extra or fewer QSR purchases as we speak? Why or why not?
How noticeable are value hikes and employees shortages amongst quick meals clients?
What are the highest elements clients weigh when selecting a QSR proper now?
What makes them select one menu merchandise over one other?
What QSR applied sciences and companies (e.g. apps, supply) are they utilizing?
Insights into these and different questions at the moment are accessible in Subject Agent’s free report, “As we speak’s QSR Expertise: 1,250 Individuals Share about Their Experiences with Fast Service, Quick Meals Eating places.”
The report additionally options the outcomes from a 20-restaurant signage audit. Simply how uniform is promotional signage throughout a QSR chain’s completely different institutions? That is the query.
So, order up!, declare your copy of the report. And get a fast pulse on as we speak’s QSR expertise.
And when you’re at it, do you know? Subject Agent has a number of quick, easy, click-and-launch options particularly designed for QSRs. From signage audits to product evaluations to menu-board pricing, you’ll be able to launch a challenge with a couple of clicks, in a couple of minutes.
No contracts or conversations mandatory.
Plum is the unique house of Subject Agent QSR options. Discover by clicking under.
