Here’s what Netflix COO Greg Peters mentioned at this time:
“In April we introduced that we are going to introduce a brand new decrease priced ad-supported subscription plan for customers, along with our current ad-free primary, customary, and premium plans. At this time we’re happy to announce that we now have chosen Microsoft as our world promoting know-how and gross sales accomplice.
“Microsoft has the confirmed potential to help all our wants as we collectively construct a brand new ad- supported providing. Extra importantly, Microsoft supplied the flexibleness to innovate over time on each the know-how and gross sales facet, in addition to robust privateness protections for our members.
“It’s very early days and we now have a lot to work by. However our long-term aim is obvious: Extra alternative for customers and a premium, better-than-linear TV model expertise for advertisers. We’re excited to work with Microsoft as we carry this new service to life.”
(supply)
(Netflix companions with Microsoft on ad-supported subscription plan)
Netflix rises after selecting Microsoft as accomplice to roll out ad-supported tier
