https://www.forbes.com/websites/alanohnsman/2023/01/12/teslas-brand-is-tanking-survey-finds/?sh=7c5e1ea62b78
After plunging almost 70% final yr, Tesla shares are regaining some floor in early 2023. The identical can’t be mentioned for the model picture of the world’s prime electrical car maker, whose favorability is declining within the wake of CEO Elon Musk’s chaotic takeover of Twitter, in accordance with a brand new survey.
Presently, simply 13.4% of U.S. adults have a good view of Tesla, in contrast with 16% final month and 28.4% in January 2022, in accordance with survey knowledge launched on Thursday by Morning Seek the advice of Model Intelligence. That’s a 15% drop yr over yr. Driving the decline is Tesla’s lack of reputation with individuals who determine as Democrats. Simply 3% of these adults view Musk’s EV firm favorably, down from 10.3% in December 2022. Which is price noting, given Musk’s erratic Twitter feedback and frustration by some Tesla buyers that he’s too targeted on the social media platform. Tesla_brand_image_sinks
Morning Seek the advice of Model Intelligence
Over the previous yr, Musk has espoused partisan political beliefs, a apply sometimes averted by CEOs of main firms, by explicitly encouraging individuals to vote for Republicans somewhat than Democrats through the latest midterm elections and voicing help for Florida’s Republican Gov. Ron DeSantis as a possible presidential candidate. Throughout his time at Twitter, along with slashing 1000’s of workers and dropping main advertisers, he’s relaxed pointers geared toward stopping false details about vaccines and Covid-19 and welcomed again controversial public figures, together with former President Donald Trump and people and accounts, similar to Michael Flynn, a former nationwide safety advisor, linked to the January 6 assault on the U.S. Capitol and lies in regards to the 2020 election outcomes.
That prompted some Tesla homeowners to announce on Twitter that they have been eliminating their autos and would-be clients to cancel deliberate purchases. Tesla_brand_image_sinks
“Due to the latest revelation of Elon Musk’s political beliefs—all of which I abhor—I’m beginning to fear about what kind of political assertion the automotive is making. Will individuals see me as an emblem of right-wing environmentalism, a residing oxymoron?” Tesla proprietor John Blumenthal, a former journal editor, wrote in a latest opinion piece for the Los Angeles Instances. “Musk has turned Twitter into an unsupervised playground for neo-Nazis and different random hate mongers and wackadoodle QAnon followers, embraced the whole lot Trumpian and responded tepidly to Kanye West’s outrageous flirtation with Hitler.”
The Morning Seek the advice of survey didn’t explicitly determine Musk’s habits as the explanation for the plunge in Tesla’s general favorability. Nevertheless, its latest report gauging views of U.S. adults on CEOs discovered that internet favorability towards billionaire Musk dropped to 9 factors in November 2022 from 16 factors a yr earlier and from 22 factors in February 2021.
Tesla didn’t instantly reply to a request for remark.
The EV firm’s inventory is up greater than 14% thus far this yr. It was little modified in Nasdaq on Thursday, closing up lower than 1% at $123.56.
