Philadelphia Eagles’ star working again Saquon Barkley has not solely turn out to be an investor in fintech startup Ramp, he’s additionally the star of the corporate’s first Tremendous Bowl industrial.
Apparently, it was Barkley who reached out to Ramp about investing, not the opposite means round as is so typically the case with celeb endorsements.
Barkley reached out after studying Peter Thiel’s guide, “Zero to One,” in line with Ramp CEO and co-founder Eric Glyman. Barkley selected Ramp after some mutual investor mates gave Ramp “sturdy” suggestions, Glyman mentioned.
In a weblog put up posted February 6 on Ramp’s web site, Barkley is quoted as saying: ”True partnership requires pores and skin within the sport. That’s why I invested in Ramp. I noticed firsthand how they’re powering American companies to chop prices and obtain the next degree of efficiency. That’s the sort of affect I wish to be a part of.”
The 15-second advert — which options Barkley buried in a mountain of expense reviews — was conceived, shot and completed in seven days, Glyman mentioned.
Based in 2019, Ramp has constructed a reputation for itself within the company card and expense administration area. It’s branched out into journey, invoice pay, and extra, and was final valued at $7.65 billion.
In response to Ramp, Barkley’s funding within the fintech startup marks the NFL star’s largest non-public expertise funding so far. In response to PitchBook, he’s additionally backed crypto startup Monad Labs, fintech and Y Combinator alum Sequin, and beverage firm X2 Efficiency.
The Tremendous Bowl airs on February 9; the Philadelphia Eagles will tackle the Kansas Metropolis Chiefs.
Need extra fintech information in your inbox? Join TechCrunch Fintech right here.
Need to attain out with a tip? E mail me at [email protected] or ship me a message on Sign at 408.204.3036. You too can ship a notice to the entire TechCrunch crew at [email protected]. For safer communications, click on right here to contact us, which incorporates SecureDrop and hyperlinks to encrypted messaging apps.
