Domino’s dominates India’s pizza gross sales, thanks partly to its improvements in supply. Its operator, Jubilant FoodWorks Ltd., is now seeking to replicate its 20-minute pizza supply promise for its fried hen model, Popeyes.
“Supply has develop into probably the most most popular channel, pushed by client choice for comfort and it’s right here to remain and develop,” in accordance with Sameer Khetarpal, chief government officer and managing director, Jubilant FoodWorks. “Popeyes already has a well-functioning personal app, and the shops have their very own biker fleet, however at the moment we depend on aggregators. Inside this quarter, we will begin our personal supply for Popeyes.”
Jubilant FoodWorks launched the primary Popeyes retailer in New Delhi on Wednesday—its thirty third retailer pan-India. It has plans so as to add 4 extra shops within the nationwide capital area, together with Gurgaon and Faridabad, subsequent week.
Chalking out a multi-year growth plan for the U.S. fried hen model within the nation, Khaterpal stated it expects to hit the Rs 1,000-crore gross sales mark in 4 years. The Noida-based firm is concentrating on opening 30–50 shops yearly to take Popeyes’ retailer depend to 250 by 2028. “We’re assured of constructing Popeyes India’s quickest QSR [quick-service restaurant] to realize this milestone,” he stated after inaugurating the Chandni Chowk retailer.
Quick meals chain operators have achieved all the things from rolling out cheaper choices and growing reductions to slashing packaging prices in a bid to shore up demand, however have did not get Indians to eat out extra usually amid excessive inflation. As for Jubilant FoodWorks, it reported a shock revenue fall within the third quarter of fiscal 2024. It has been seeing strain on same-store gross sales progress for the previous 4 quarters. In Q3, gross sales for Domino’s fell by 2.9% as weak dine-ins offset the expansion seen within the supply enterprise.
Khaterpal expects Popeyes to be the corporate’s “speedboat” for progress at a time when pizza gross sales are slowing and inflation-wary Indians are preferring reasonably priced burgers.
He, nevertheless, stated that the present slowdown seems cyclical, mirroring the influence of inflation on mass discretionary consumption.
“Popeyes within the U.S. is now the quantity two participant behind Chickfil-A and forward of KFC. So, clearly, there’s something; the daring Cajun flavours lend themselves effectively to the Indian palates and now we have innovated quick,” Khetarpal instructed analysts in a post-earnings briefing, indicating the model’s potential to tackle KFC in India. Rival KFC at the moment has a retailer depend of 1,000 shops in India.
For fiscal 2025, Jubilant FoodWorks has lined up capital expenditures of Rs 600–700 crore to increase each Domino’s and Popeyes shops, enhance digital infrastructure and add back-end models that service its restaurant kitchens. The operator plans to open 200–225 Domino’s shops within the subsequent 12–18 months and three,000 shops of the pizza chain within the medium time period.
